The subject group conducted questionnaire and discussion research on 72 travel agencies and 4 tour scenic spot management units in Guangzhou，combined with the statistical data of tourism service industry enterprises above the scale in 2021，as well as the relevant industry data of tourism department，showing that Guangzhou tourism service industry has the following outstanding problems：the business operation of enterprises is unsatisfactory，online tour and “low price tour” are taking over markets of travel agency business，enterprises face challenges and difficulties in transformation and upgrading，and tourism employment environment is not optimistic. In this regard，the research group suggests to continue to increase the support for cultural and tourism enterprises，increase the coordination and docking between departments，actively guide the transformation and upgrading of tourism enterprises，and strengthen the supervision of the tourism market，so as to create a special brand of culture and tourism in Guangzhou，promote the development of new forms of culture and tourism，and enhance the integrated development of “big culture and tourism”.