There are new achievements in cultural consumption in Guangzhou in terms of consumption level，consumption quality，cultural supply，cultural boutique creation，new cultural industry，cultural integration，etc. However，affected by the epidemic there are also problems such as cultural consumption potential not fully released，cultural consumption decline，urban-rural cultural consumption differences，cultural supply and demand contradictions，and the decline in consumption of the middle and high population. In the new era，Guangzhou should follow the new development pattern，build a national cultural consumption center city in the context of the construction of Guangdong-Hong Kong-Macao Greater Bay Area，focus on improving the level of cultural consumption，reducing the gap between urban and rural cultural consumption，strengthening the supply of cultural products，enhancing the innovation of cultural industry，encouraging the cultural consumption of different income groups with classified policies，and optimizing the cultural consumption environment.