At present，Liaoning Province has formed four cultural brand advantages，including cultural tourism brand，rural tourism brand，cultural heritage brand，ice and snow tourism brand，cultural cloud brand，etc. the scale and quality are becoming more and more mature. However，there is still more work to do in the top-level design，resource mining，service quality and IP building of cultural brand construction in Liaoning Province. It is necessary to strengthen the policy guidance of cultural tourism integration，standardize statistical work，improve service quality，strengthen brand construction，deepen，expand and strengthen the existing advantages，and build a cultural brand system that meets the needs of the times，the market and the people.