The integration of artificial intelligence and advertising is driving the comprehensive innovation of advertising industry pattern，which will release greater potential in the future. Therefore，this issue has the important research value. The innovation pattern of AI driven advertising industry is mainly reflected in the external advertising scene innovation pattern，the internal advertising mode innovation pattern，and the overall level of advertising ecological innovation pattern. From the perspective of advertising scene innovation pattern，artificial intelligence plays an important role in all aspects of advertising operation. From the perspective of advertising mode innovation pattern，the intervention of artificial intelligence produces intelligent search engine advertising，intelligent video advertising and immersive interactive advertising. From the perspective of advertising ecological innovation pattern，artificial intelligence extends and refines the advertising industry chain，and forming a new advertising platform operation mode.