Advertising，printing and publishing have been the three traditional pillars of the business of Newspaper Group of the Communist Party of China （NGCPC）. In recent years，however，business portal sites as well as mobile clients，by means of joint sponsor，have been massively expanding their business from provincial，to municipal，and to county level. Such media convergence is accelerating so rapidly that the emerging media have caused great impact on the traditional businesses of NGCPC. With its less complex business structure and weaker ability to resisting risk，it is hard for NGCPC to sustain on their traditional businesses only. How to solve the challenges that the traditional newspaper industry，especially the local party newspaper group，faces？How can the provincial NGCPC prevail in the mainstream emerging media and innovate its operation as new media is on the rise？How can newspaper industry develop in a more diversified manner？In recent years，Jiangxi Daily，or its newspaper media group，has developed the “media plus” model and diversified the industry after deeply studying and segmenting the market of Jiangxi province through a series of reforms and innovations，creating a development model of high quality for the new media industry. By doing so，Jiangxi Daily not only provides more momentum for its own growth，but also offers experience and new ideas to the whole industry，presenting new opportunities for the diversified development，resource sharing and transition and upgrading of the provincial NGCPC.