In the construction process of digital China，the development of network audiovisual industry plays an important role. Under the guidance and promotion of policies，China’s network audiovisual industry is showing new characteristics and new trends from network to digital，and constantly becoming one of the most active and eye-catching network industry formats. In 2021，segments of the online audio-visual industry such as short video，live streaming e-commerce，network audio and audio-visual education will gradually mature，deepen application scenarios and integrate technology development to bring high revenues and highlight advantages during the epidemic. With the rapid development of new online audiovisual media，the deficiencies of excessive entertainment，traffic first，marketing loopholes，youth protection and other aspects cannot be ignored and need to be solved urgently.