In the process of in-depth media convergence and development，China “media + tourism” business model is an important development method for media cross-industry integration. The policy support of “Media+” and “+Tourism”，the growth of tourism domestic demand in the post-epidemic era，and the development trend of regionalized industrial ecology make the integrated development of mainstream media and tourism industry have strong development prospects. Chinese mainstream media have formed a four-level media layout in the process of media convergence，and in the innovation of the “media + tourism” business model，they have formed a relatively modelized business model，namely the “industrial structure” business model，the “channel through” business model，and the “content production” business model. However，Mainstream media also have some problems in the “media + tourism” operation process，which is reflected in weak market research，lack of tourism business incubation and neglect of regional platform construction. Therefore，Mainstream media should make efforts from four aspects：establishing the “media + tourism” business philosophy，strengthening market research，innovating the tourism product system，and building a regional industrial ecology，continue to innovate the “media + tourism” business model，and improve the industrialization level of Chinese mainstream media.