In 2021，the application and innovation ability of new audio-visual media technology in China has been significantly improved. The construction of 5G network has been steadily promoted，the national radio and television network has entered the stage of substantive integration，and high-definition and ultra-high-definition channels have been broadcast one after another，consolidating the “new infrastructure” for the innovative development of the application of audio-visual new media technology. Closely following the construction pace of “radio and television 5G”，the radio and television network company develops new business and a new track for the transformation of radio and television enterprises. Besides，AI，XR and other technologies help the network audio-visual industry to open a “new scene” for content expression. Facing the future，the top-level design should clarify the technology application logic，the main body competition and cooperation. Not only expand the media business boundary，high-quality projects guide the successful experience implement，intelligent applications promote，but also upgrade the management mode. Furthermore，it will become the main trend of the application and innovation of new audio-visual media technology in China.