新冠肺炎疫情之下,移动播客成为继音乐、视频、音频、短视频与直播之后我国互联网新媒体应用的“新风向”,吸引新老互联网平台、内容生产者、MCN机构、用户共同“入局”,国内移动播客市场迎来新一波爆发式复兴增长“元年”。总体来看,当下我国移动播客市场仍然处于初步复兴的发展阶段,市场发展尚不成熟,潜在发展空间与现实挑战并存。中国移动播客市场有待于在规范管理和精细运营之间进一步寻求持续复兴的发展空间。
<<China’s podcast,born in the era of PC Internet,once had a vigorous market impact,and has since been on the edge of the Internet video graphic media market;it was not until 2014,the “first year” of 4G App lication of mobile Internet,driven by the international revival of audio podcasting industry,that domestic mobile audio podcasting has regained its unique vitality of “emerging media” and Appeared the first wave of revived growth market;Under the 2020 epidemic,mobile podcasts have become the “new trend” of China’s new Internet media Applications following music,video,audio,short video and live broadcasting,attracting the common “entry” of new and old Internet platforms,content producers,MCN institutions and users,and the domestic mobile podcast Market has ushered in “the first year” featuring a new wave of explosive revival and growth. Generally speaking,China’s mobile podcast market is still in the development stage of initial revival,the market development is immature,and the potential development space coexists with practical challenges. In the future,we need to seek further space for sustainable rejuvenation and development between standardized management and fine operation.
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