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谢伏瞻
    中国社会科学院学部委员,学部主席团主席,研究员,博士生导师。历任中国社会科学院院长、党组书记,国务院发展中心副主... 详情>>
蔡 昉
    中国社会科学院国家高端智库首席专家,学部委员,学部主席团秘书长,研究员,博士生导师。先后毕业于中国人民大学、中国... 详情>>
李培林
    男,汉族,出生于1955年5月,山东济南人,博士,研究员,全国人民代表大会社会建设委员会副主任委员,中国社会科学... 详情>>

    2020~2021年中国移动播客市场发展报告

    摘要

    新冠肺炎疫情之下,移动播客成为继音乐、视频、音频、短视频与直播之后我国互联网新媒体应用的“新风向”,吸引新老互联网平台、内容生产者、MCN机构、用户共同“入局”,国内移动播客市场迎来新一波爆发式复兴增长“元年”。总体来看,当下我国移动播客市场仍然处于初步复兴的发展阶段,市场发展尚不成熟,潜在发展空间与现实挑战并存。中国移动播客市场有待于在规范管理和精细运营之间进一步寻求持续复兴的发展空间。

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    Abstract

    China’s podcast,born in the era of PC Internet,once had a vigorous market impact,and has since been on the edge of the Internet video graphic media market;it was not until 2014,the “first year” of 4G App lication of mobile Internet,driven by the international revival of audio podcasting industry,that domestic mobile audio podcasting has regained its unique vitality of “emerging media” and Appeared the first wave of revived growth market;Under the 2020 epidemic,mobile podcasts have become the “new trend” of China’s new Internet media Applications following music,video,audio,short video and live broadcasting,attracting the common “entry” of new and old Internet platforms,content producers,MCN institutions and users,and the domestic mobile podcast Market has ushered in “the first year” featuring a new wave of explosive revival and growth. Generally speaking,China’s mobile podcast market is still in the development stage of initial revival,the market development is immature,and the potential development space coexists with practical challenges. In the future,we need to seek further space for sustainable rejuvenation and development between standardized management and fine operation.

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    作者简介
    刘友芝:刘友芝,武汉大学新闻与传播学院教授,主要研究方向为新媒体、媒体融合。
    翁丽:翁丽,武汉大学新闻与传播学院硕士研究生,主要研究方向为新媒体、媒体融合。
    曾舒迪:曾舒迪,武汉大学新闻与传播学院硕士研究生,主要研究方向为新媒体、媒体融合。
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