Rural short videos are of great significance for promoting rural culture and rural economic development. Starting from the strategic background of “rural revitalization”，on the basis of in-depth analysis of the development status and reality representation of rural short videos in 2021，it is found that rural short videos are facing serious problems of homogenization and insufficient value guidance；excessive catering to the audience，the rural image will be damaged；individual brands are prominent，regional linkage is insufficient，transformation is eager for quick success and short-term benefits，and other dilemmas，and then put forward suggestions for improving the quality of content and strengthening value guidance；strengthening regulatory training，disseminating a healthy image；optimizing brand construction to form economies of scale；helping benign transformation，sticking to local awareness to promote the healthy development of rural short videos.