Metaverse was brought into focus after a series of big movements in the related areas in 2021，which brought new opportunities and challenges for the development and innovation of XR，immersive social medias and AI technologies. The metaverse relies on the development of many new media technologies，which will bring users a new immersive experience，as well as the mediated experience. We should be on the alert that over-reliance on immersive perception may lead to the loss of rational exploration. Meanwhile，metaverse encourages users to create their own multicultural expressions that integrate the virtual and the real，which will also bring pressure on legislation and regulatory. Based on the development of the metaverse and its possible impact on the media industry，this report puts forward the prospect and countermeasures of the metaverse applied in the media industry.