2021年,中国媒体融合从规模扩张与框架搭建阶段逐渐转入内涵拓展与体系建设阶段。本年度的媒体融合发展中,重大主题宣传成为重点内容,在多元技术融合、视频业态更新与产业能力拓展的基础上,传媒行业的资源整合与跨界融合能力不断加强。现代传播体系中媒体的纵向贯通与横向联动推进体制机制创新向纵深迈进。但是,媒体关停并转、技术过度应用、网络空间乱象及应急处置不力等新问题、新风险阻碍媒体融合纵深发展。未来的传媒行业,全媒体传播体系将更加完善,主流传播、内容科技、文化内涵、移动优先、数据挖掘和国际传播将成为重要趋势,媒体融合将在政治、媒介、技术等多重逻辑下转向社会融合。
<<In 2021,China’s media convergence has gradually shifted from the stage of scale expansion and framework construction to the stage of connotation expansion and system construction. In this year’s media convergence development,theme publicity has become the key content. With the basis of multi-technology integration,video format update and industrial capacity expansion,the media industry’s resource integration and cross-border convergence capabilities have been continuously strengthened. The vertical connection and horizontal linkage of the media in the modern communication system promotes the innovation of the system and mechanism to advance in depth. However,new problems and new risks,such as the shutdown and operation of media,excessive application of technology,chaos in cyberspace,and ineffective emergency response,hinder the in-depth development of media convergence. In the future media industry,the all-media communication system will be more complete. Mainstream communication,content technology,cultural connotation,mobile priority,data mining and international communication will become important trends. The media convergence will turn to the social convergence the multiple logics of politics,media and technology.
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