The COVID-19 pandemic and the great changes rarely seen in a century have brought about profound and broad changes of the times and constant influence on the development of China’s new media. The development of China’s Internet industry has shown obvious cyclical changes. The intensified ups and downs of industry development and the accelerated evolution of competing lanes certify that the development of new media has entered a critical period of change. At present，the development of Internet and new media in China presents the following features. The network supervision and governance has reached unprecedented intensity since 2021. China has continued promoting the construction of a new media strategic communication system and deepening the integration of international communication and micro communication. Metaverse empowers communication in the future，and the concept of Web 3.0 has become a buzzword in the media industry. Short video has become mainstream information dissemination，in which way the specialized and vertical accounts on live broadcasting platform have vigorously developed and a lot of government new media accounts have sprang up. With the expansion of new economic forms such as “ear economy” and “her economy” and the heating up of non-contact economy and experience economy，the digital economy has become an important guiding and supporting force to promote the construction of digital society. The competition of network music platforms has become fierce，and the problem of network security has become serious. The emotional communication tendency of social media has driven “emotion monetization”，and the importance of network brand and trust construction of traditional media is prominent. New media has become a booster to improve the stereoscopic effect of the Beijing Winter Olympic Games. China has actively participated in global digital governance and achieved practical results. with the continuous development of new media in 2021，some problems can not be ignored：the development of media convergence lack of breakthrough innovation and sustained force；the ecological problems of the interest chain of new consumption industry deserve more attention；the protection of digital copyright still needs to be strengthened；the construction of influential new media think tanks should be improved，and the independent international public opinion survey project in the field of new media needs to be carried out.