Realizing the value of ecological products is an important practice of Xi Jinping’s ecological civilization thought of “lucid waters and lush mountains are invaluable assets”. 70% of Beijing’s urban area is an Eco-Conservation Division，with abundant ecological resources and diverse ecological products. Due to non-competitiveness and public nature，the value of ecological products is difficult to measure and realize its value. Based on the status quo of Beijing，we will make breakthroughs in six aspects to realize the value of ecological products：establishing an ecological product value accounting system，cultivating a green consumer market，creating a “Jing” regional public brand of ecological products，giving play to the leading role of the government，improving the ecological compensation system，and innovating green financial mechanism.