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    2021~2022年文旅融合视角下的北京农家乐发展研究

    摘要

    基于兴趣点(POI)抓取技术获得的点位数据,从文旅融合视角分析北京农家乐发展的基本特征、影响因素和主要问题。研究发现:核密度高值区主要分布在生态涵养发展区和城市发展新区,以“采摘”内容的农家乐最多,40。6%的农家乐距离河流水系3公里以内,76。4%的农家乐分布在距离最邻近区驻地30分钟行程范围内,随着与客源市场距离增加,农家乐数量整体呈先增加后减少趋势。资源禀赋、交通条件、客源市场和文化内涵是农家乐发展的重要影响因素,社会经济因素对农家乐空间分布的影响作用要大于自然地理因素。当前,北京市农家乐发展存在特色不鲜明、发展质量不高和环保及安全意识有待提升等问题。未来应统筹一盘棋,注重政府引导和规划先行,深入融合数字技术提高发展质量,体现文化内涵、突出农家乐特色,重视保护生态环境、提高安全意识。

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    Abstract

    Based on the point data obtained by POI capture technology,the basic characteristics,influencing factors and problems of Beijing agritainment are analyzed. The results show that the high-value areas of nuclear density are mainly distributed in the ecological conservation development area and the new urban development area. “Picking” is the most popular agritainment. 40.6% of the agritainments are within 3 km from the river system,and 76.4% of the agritainments are distributed within 30 minutes from the nearest county. With the increase of the distance from the tourist source market,the number of agritainments increases first and then decreases. Resource endowment,traffic conditions,tourist source market and cultural connotation are important factors affecting the development of agritainment. The influence of socio-economic factors on the spatial distribution of agritainment is greater than that of natural geographical factors. At present,there are some problems in the development of agritainment in Beijing,such as unclear characteristics,serious homogenization,generally low development quality,and the awareness of environmental protection and safety needs to be improved. In the future,we should make an overall plan,the government should guide the planning first,strengthen the management,digital upgrading,improve the quality,reflect the cultural connotation,highlight the characteristics of agritainment,pay attention to protecting the ecological environment and improve the safety awareness.

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    作者简介
    王婧:王婧,北京市社会科学院管理研究所副研究员,主要研究方向为区域发展与管理。
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