China’s new energy vehicle market is developing rapidly，of which，Chinese independent brands have become an important force to be reckoned with. Both traditional fuel car companies with certain industry background and ambitious new car makers are trying to complete a brand upward path in the fierce competition. In this once-in-a-century auto market change，brands seize the opportunity to develop the hard power of technological innovation，play the soft power of service leadership，rely on the strong support of national policies and the unprecedented consumer confidence in domestic brands，and actively carry out strategic layout. The new energy vehicle brand not only innovates the brand development strategy，but also actively implements the development route of “going out”，taking the user as the center and the market as the guide to show the core competitiveness and combat power in the new era of electric intelligent vehicles. Domestic brands to achieve brand upward，to achieve the new energy track “bending over” may be just around the corner.