Under the macro background of “accelerating the formation of a new development pattern dominated by domestic big cycle and mutually promoted by domestic and international dual cycles”，the historical orientation of the development of Chinese brands is undergoing a strategic upgrade from Chinese factories，Chinese markets to global innovation centers. Chinese brands need to make a clear dynamic positioning in the division of labor in the global industrial chain，supply chain and value chain，keenly grasp the opportunity of the times to improve the ability to operate global brands based on the huge domestic demand market，build chain-master and chain-core brands，change the traditional understanding of brand value，advocate the proposition of a community with a shared future for mankind，enrich and develop an innovative connotation，and integrate digitalization with the expression of the traditional Chinese culture of the times. In grasping the goal of achieving carbon peak and carbon neutralization，build an epoch-making new development pattern and brand strategy through the cycle.