伴随着5G技术的快速落地,音视频产业的无限潜力将被激发,加速与云计算、人工智能等领域的深度融合,不断催生新的业态和新的商业模式。随着移动互联网新技术、新应用的迭代升级,音视频平台的媒体属性、社交属性、商业属性、娱乐属性日益凸显,深刻影响网络生态,“耳朵经济”和“眼睛经济”相依相伴,逐渐成熟。本文将结合赛立信媒体用户调研、收听率调查和融媒体云传播效果数据结果,分析2021年广播音频收听市场的特点及其趋势。
<<With the rapid arrival of millions of 5G macro stations,audio and video industry will deeply tap the infinite potential of audio and video industry,accelerate the deep integration with cloud computing,artificial intelligence and other fields,and constantly give birth to new formats and new business models. With the iteration and upgrading of new mobile Internet technologies and applications,the audio and video platforms has entered a period of rapid development. Its media attributes,social attributes,commercial attributes and entertainment attributes have become increasingly prominent,which has a profound impact on the network ecology. “Ear economy” and “eye economy” are interdependent and gradually mature. In this paper,the characteristics and trends of the radio audio listening market in 2021 will be analyzed based on the user survey,listening rate survey and communication effect data of Rong Media Cloud.
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