“Metaverse” has received unprecedented attention in 2021. The tech and investment communities are actively trying to find out what it looks like and what its boundaries are. The leading enterprises take the lead in the layout，and the capital quickly follows. Social networking，games and other platforms all strive to find the interface with Metaverse. Meanwhile，the media industry is opening the imagination about the application of Metaverse. It also triggered scholars to think about the new relationship between communication，media and people.