2021年,中国动漫产业总产值持续增长,在疫情环境下呈现新的发展态势。国产动画电影发展向好,产量、票房优势明显,但整体赢利能力较弱;电视动画维持系列化、精品化路线,作品质量稳步提升;网络动画市场优质作品持续涌现,IP改编、续作创作占较大比重;二次元用户数量继续增长,动漫衍生品市场逐步发展成熟。
<<In 2021,the total output value of China’s animation industry continues to grow. Domestic animation film box office share is significantly larger than imports,production growth,but the profitability is weak,mainly IP and mythological development;TV animation continues to take the route of seriali-zation and boutique;network animation market quality works continue to emerge,IP adaptation works,sequel creation still accounts for a large proportion;secondary users continue to grow,the market demand for animation and comic derivatives diversified,showing a rapid growth trend.
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