中国移动互联网行业目前整体正处于用户规模庞大、增长势缓的存量竞争期。本文通过分析移动互联网电子商务、移动互联网新媒体、移动互联网生活服务以及移动互联网金融这四个细分行业的市场格局、主要App的用户规模与用户特征等,梳理处于存量竞争期的各细分领域的主要发展情况。
<<China’s mobile Internet as a whole is currently in a period of stock competition with large scale and slow growth. By analyzing the market pattern,the monthly active users scale of major APPs and the overall users characteristics of China’s mobile Internet segmented industries,such as mobile Internet e-commerce industry,mobile Internet news information industry,mobile Internet life service industry and mobile Internet finance industry,this paper aims to sort out the main development context of China’s mobile Internet industry segmented state in the period of stock competition.
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