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    2021年中国电影产业发展报告

    摘要

    2021年的中国电影市场一枝独秀,市场恢复率、票房、观影人次、影院和银幕数量均处于全球领先位置。资本市场回暖,大部分影视企业扭亏为盈,国企快速复苏,国有机构和国有资本、互联网和新媒体企业更加深入电影业腹地,带来行业格局的新变化。电影生产进入合作时代,多兵种配合、资源共享、抱团取暖,以内容为王和打造优质产品成为电影行业的必然选择;主题性献礼片和现实题材影片成为市场主流,国产电影市场保持强劲市场竞争力,网络电影继续减量提质。电影市场整体乍暖还寒,院线优化迫在眉睫,影院面临亏损威胁,观众观影呈节庆化和非日常性的态势,电影票房的档期分布更为不均,中国从电影大国到电影强国的道路充满挑战。丰富而优质的产品、活跃而有序的产业是助推中国电影发展形成新高峰的重要力量。

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    Abstract

    In 2021,the china’s film market performs good,including the market recovery rate,box office,admissions and the number of cinemas and screens. The film capital market get better. The state-owned enterprises recovered quickly,state-owned institutions and state-owned capital,Internet and new media enterprises do more moves in the film market,which bring new changes to the pattern. Film Enterprises cooperated more frequently in film production,they sharing with their resources and work as a team in order to produce high quality films. Thematic tribute films and realistic themes have become the mainstream of the market,the domestic film performs more competitive,and network films continue to reduce quantity and improve quality. On the whole,the film market is still good,but also face some difficulties,such as the cinema chain needs optimization,thousands of theaters facing the threat of loss,the decline of film admission,and the distribution of film box office is more uneven. The construction of a big strong film market is full of challenges. Only with diversified and high-quality products and an active and orderly market can make Chinese films reach a new peak.

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    作者简介
    尹鸿:尹鸿,清华大学新闻与传播学院教授、博士研究生导师,澳门科技大学特聘教授。
    孙俨斌:孙俨斌,北京电影学院管理学院讲师。
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