The development of China’s TV industry has long shifted to the field of deep media integration，from which we can see the new television relationship in the development of integration，that is，the relationship between television and digital video communication and the relationship between television and social video communication. The continuous impact of digital and social video on television is reflected through content，channels，terminals，users and marketing，which makes the landscape of the new TV industry very different from that of the traditional TV industry. The focus of this paper is to re-observe and grasp the new TV industry based on the dimensions of smart devices，user behaviors，marketing innovation，program management and value measurement.