In 2021，China’s media industry scale showed a trend of recovery growth. The total output value of China’s media industry reached 2971.03 billion yuan，with a growth rate of 13.54% from 8.04% in the previous year，returning to the double-digit growth rate in 2019. Many changes have taken place in the internal and external environment of China’s media industry. The state has strengthened its governance of the Internet and platform economy. The development of new mainstream media convergence has reached a new level. Media digital economy continues to develop at a high speed. With the development of new technology，the media will actively enter the Metaverse，and the media ecosystem will usher in a new round of changes.