With the aging of the population and the worsening of environmental pollution，as well as the improvement of people’s quality of life and the upgrading of consumption structure，people’s pursuit of “healthy，happy and long life” is becoming more and more intense. Under the guidance of policy and people’s demand，health tourism has ushered in a major development opportunity. Yunnan Province Shiping County longyun health valley health project is to seize this great opportunity to obtain rapid development，but in the process of development also exposed the project positioning is unclear，product and service quality level is not uniform，single marketing means，staff construction lag，facilities and equipment to be improved and many other problems. In view of the above problems，put forward targeted countermeasures and suggestions，for promoting the further development of longyun health maintenance project has a certain reference and reference value.