本报告以云南省16个州市为研究对象,采用线上、线下相结合的方式,对2020年前往云南省的康养旅游游客进行满意度调查,并与2019年的满意度调查结果进行比较,发现云南省的康养旅游游客满意度整体呈现良好的态势,总体上增长了0。46分,较多因子呈现增长趋势,其中环境感知方面满意度排名第一,旅游设施的满意度也大幅提升,但游客对消费价值的满意度较低;同时从空间上来看,各州市的康养旅游满意度呈现满意与不满意并存的现象,丽江、昆明、大理、西双版纳的游客满意度较高,而其他地区相对较低。为此,本报告从环境感知、旅游设施、景区服务、康养旅游体验和消费价值等方面提出了相应的改进建议。
<<Only by improving the satisfaction of tourists can the sustainable and healthy development of Yunnan’s health tourism industry be better realized. To this end,16 prefectures and cities in Yunnan Province were selected as the research objects,and the online and offline methods were used to conduct a satisfaction survey on health tourism tourists going to Yunnan Province in 2020,and compare the results of the satisfaction survey in 2019. The comparison found that the overall satisfaction of health tourism tourists in Yunnan Province showed a good trend,with an overall increase of 0.46 points,and many factors showed an increasing trend. Among them,the satisfaction of environmental perception ranked first,and the satisfaction of tourist facilities was also Significantly higher,but the shopping product prices and accommodation prices in the Kangyang tourism process brought low satisfaction to tourists. At the same time,from the spatial point of view,the Kangyang tourism satisfaction of each city shows both satisfaction and dissatisfaction. Lijiang,Kunming,Dali,and Xishuangbanna have the highest tourist satisfaction,while other regions are relatively low. In response to the main problems,corresponding improvement suggestions were put forward in terms of environmental perception,scenic spot services,health and wellness experience,tourist facilities and consumption value.
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