云南正面临旅游转型升级的重要关口,康养旅游产业的打造是新的突破,有利于云南旅游的横向发展和推进。康养旅游企业是组成康养旅游产业的细胞,支撑着康养旅游产业的各个环节。目前,云南省大型上市公司数量并不多,承办康养项目的企业大多为本土民营企业,资金规模有限,融资渠道单一,这限制了云南康养产业的发展。因此,本报告旨在了解云南省康养旅游企业融资现状,发现云南康养旅游企业融资中存在的问题,并针对康养旅游企业现有融资障碍,从建立健全金融市场体系、发挥政府资金引导作用、加强企业财务预测系统建设等方面提出相应的对策建议,以促进云南康养旅游企业的发展。
<<Yunnan is facing an important threshold of tourism transformation and upgrading. The establishment of health and tourism industry is a new breakthrough,which is conducive to the horizontal development and promotion of Yunnan tourism. Health and tourism enterprises are the components of health and tourism industry and support every link of the industry. At present,there are not many large listed companies in Yunnan Province,and most of the enterprises undertaking health and tourism projects are local private enterprises with limited capital scale and single financing channels,which limits the development of health and tourism industry in Yunnan province. Therefore,this part aims to understand the financing status and find problems existing in the financing of health and tourism enterprises in Yunnan province. And in view of the existing financing obstacles,offer proposals from the establishment and improvement of financial market system,play the guiding role of government funds,strengthen the construction of financial forecasting system. It is of great significance to promote the development of health and tourism enterprises in Yunnan province.
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