不同区域康养旅游发展的条件和影响因素决定了康养旅游产业发展的竞争力也有所不同,本报告基于修正的钻石模型,构建了包含6个一级指标21个二级指标46个三级指标的云南康养旅游产业竞争力评价指标体系,对云南省16个州市康养旅游产业竞争力进行评价分析。研究结果表明,只有生产要素、需求条件、企业发展、相关与支持性产业、政府和机会共同作用,才能提升区域康养旅游产业竞争力。在此基础上,本报告提出相应对策,以期为正确制定区域康养旅游产业发展战略提供有益参考。
<<Resources and influence factors vary among regions,which determined the unique developing competitiveness of wellness tourism. Based on the Porter’s Diamond Model,this article built an evaluation system for the competitiveness of Yunnan’s wellness tourism. The system contains six primary index and 46 quantitative indicators. The tourism industry competitiveness from 16 different areas in Yunnan province has been analyzed and evaluated via the system. The results show that the competitiveness of regional wellness tourism industry can be improved only by the combined effects of the following attributes:production factors,demand conditions,related and supporting industries,the development of enterprise,government support and proper opportunities. On this basis,the corresponding countermeasures are put forward in order to provide beneficial reference for correctly formulating the development strategy of regional health tourism industry.
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