文旅产业作为推动经济高质量发展的重要抓手,不断融入数字经济发展大局,已经成为不可阻挡的时代潮流。近年来,河南在文旅产业创新发展方面虽然取得了一定的成绩,但仍然面临着文旅融合发展观念滞后、文旅产品优质供给不足、文旅市场创新活力不强、文旅平台建设水平不高、数字文旅人才相对匮乏等现实问题。进入“十四五”时期,河南省已开启现代化建设新征程,文旅产业数字化发展的新局面正在打开,要把观念融合放在文旅产业创新的首要位置,着力打造更多优质文旅产品,充分激发文旅市场创新活力,大力推进公共文旅平台建设,加快培养专业化数字文旅人才,让数字文旅成为推动现代化河南建设的重要引擎,谱写新时代中原更加出彩的绚丽篇章。
<<As an important starting point for promoting high-quality economic development,the cultural tourism industry has become an unstoppable trend of the times by continuously integrating into the overall situation of digital economy development. In recent years,although Henan has made certain achievements in the innovative development of the cultural tourism industry,it still faces the practical dilemma of lagging in the concept of integrated development of cultural tourism,insufficient supply of high-quality cultural tourism products,weak innovation vitality of the cultural tourism market,low level of cultural tourism platform construction,and relative lack of digital cultural tourism talents. Entering the “14th Five-Year Plan” period,Henan Province has begun a new journey of modernization,a new situation of digital development of cultural and tourism industry is opening. Henan should put the integration of concepts in the primary position of cultural tourism industry innovation,strive to create more high-quality cultural tourism products,and fully stimulate the innovation vitality of the cultural tourism market. Additionally,Henan should vigorously promote the construction of public cultural tourism platforms and accelerate the cultivation of professional digital cultural tourism skilled worker. Therefore,to make digital cultural tourism an important engine for promoting the construction of modern Henan and composing a more colourful and splendid chapter of Zhengyuan in the new era.
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