In order to realize the harmonious and sustainable development of the ecological environment，make the “clear water and green mountains” to “gold and silver mountains” effectively transformation，it is necessary to study the value realization mechanism of ecological products. This paper starts with the concept and characteristics of ecological products，The significance of studying the value realization of ecological products in China is discussed，This paper points out the current problems facing the value realization of ecological products in Sichuan Province，Taking Pujiang County of Chengdu city as the research object，It describes the ecological environment characteristics of Pujiang County from the geographical location，climate conditions，river resources，terrain and other aspects，Found that Pujiang County has a great potential to realize the ecological value，Combing out the development process and specific measures of the ecological product value realization，Summarize the role of local governments，scientific research institutions，enterprises and other different elements in the development process of their ecological industry，Finally，targeted suggestions are put forward for the value realization mechanism of ecological products in Sichuan Province.