商业模式,也称为运营模式。纵观全球电子竞技发展历程,历经近40年发展的欧美电子竞技产业发展较为成熟完善,并形成了较为经典的商业模式。在发达的社会经济条件和较高的生活水平的影响下,欧美社会对电子竞技活动关注度相对较高。欧美电子竞技产业已经完成覆盖全产业链的成熟产业体系的建构,秉持着尊重参赛选手并与观众进行良好互动的原则,欧美电子竞技产业获得了持续稳定的发展。韩国作为世界公认的电子竞技强国,很早便将电子竞技项目提升到了国家体育项目的级别,并有着优秀的电子竞技报道经验以及专业的24小时电视频道直播体系。韩国电子竞技产业具有独特的产业体系和运作模式,政府、市场、选手等多方合作,从而形成了包括政府、厂商、职业选手和俱乐部成员、电子竞技业余爱好者在内的良性发展生态圈,呈现互惠互利、稳定共存的态势。
<<Business models,also known as operating models.Throughout the development process of global e-sports,after nearly 40 years of development,the European and American e-sports industry has developed more mature and perfect,and formed a more classic business model.Under the influence of developed socio-economic conditions and high living standards,European and American societies pay relatively high attention to e-sports activities.European and American e-sports industry has completed the construction of a mature industrial system covering the whole industrial chain.Adhering to the principle of respecting the good interaction between contestants and spectators,European and American e-sports industry has achieved sustainable and stable development.
As a world recognized e-sports power,South Korea is famous for advocating e-sports.It has promoted e-sports to the level of national sports for a long time,and has excellent e-sports reports and professional 24-hour TV channels.South Korea’s e-sports industry has a unique industrial system and operation mode.It has realized multi-party cooperation in government,market and players,thus forming a benign development ecosystem including government,manufacturers,professional players,club members and E-sports amateurs,showing a situation of mutual benefit and stable coexistence.
<<Keywords: | Game IndustryBusiness ModelE-Sports |