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    中国电子竞技直播发展报告(2022)

    摘要

    目前,中国电子竞技直播主要存在以下几个发展特点:行业发展迅速,市场格局稳定;市场运营优势明显,产业布局稳定;平台面临转型,内容成为关键因素。头部电子竞技游戏蓬勃发展,中国电子竞技直播的社会影响力进一步提升,商业化发展程度进一步加深;电子竞技直播的运作模式不断被拓展,电子竞技内容和版权受到更多的关注。直播上下游业务被拓展,并产生了诸如云游戏、带货、游戏宣发等多种形态。国内各大直播平台都在积极探索“直播+”的发展可能性,以电子竞技为核心内容,电子竞技直播不断向文娱、文产、教育等领域渗透,不断产生新的衍生产业,出现了平台内容多元化、电商业务深度发展的电子竞技产业新样貌。在人才培养方面,电竞主播和赛事解说员等职业成为电子竞技直播人才培养的主要对象,训练和教育好电子竞技的专业直播人才成为业内迫切的需要。为此,越来越多的电子竞技公司开始进入电子竞技教育领域,将自己的先进产业经验赋能传统的教育体系,为电子竞技专业直播带来了大量有益的行业资源与实践知识。

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    Abstract

    At present,China’s E-sports live broadcasting mainly has the following development characteristics:rapid outbreak of the industry and stable market pattern;The e-sports live broadcast market has obvious operation advantages and stable industrial layout;e-sports live broadcasting platform is facing transformation,and content has become a key factor.With the vigorous development of head e-sports games,the social influence and commercialization of e-sports live broadcasting in China have been further improved.The operation mode of e-sports live broadcasting has been continuously expanded,paying more attention to e-sports content and copyright,expanding the upstream and downstream business of live broadcasting,and producing various forms such as integrating cloud play,livestream goods selling,game activity publicity and so on.

    Major domestic live broadcasting platforms are actively exploring the development possibility of “live broadcasting +”.With e-sports as the core content,e-sports live broadcasting continues to penetrate into the fields of entertainment,cultural products and education,and continues to produce new derivative industries,with new features such as diversified platform content and in-depth expansion of e-commerce business.In terms of talent training,e-sports anchor and event interpretation have become the main objectives of e-sports talent training.It is urgent for the industry to train and educate e-sports professionals.Therefore,more and more e-sports companies begin to participate in the field of e-sports education,endow their advanced industrial experience with the traditional education system,and bring a lot of useful industry resources and practical knowledge to the e-sports specialty.

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    作者简介
    李萌:李萌,广州虎牙信息科技有限公司党委书记、总编辑、高级副总裁,广州市游戏行业协会常务副会长,北京市电子竞技产业发展协会监事长,中国传媒大学硕士研究生导师。
    邱新然:邱新然,中国传媒大学传播研究院传播学专业硕士研究生,研究领域为传播理论与历史。
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