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    中国电子竞技产业的监管机制与行业规范

    摘要

    近年来,电子竞技产业规模持续扩张、产业链有序扩展,但随之而来的是一系列产业发展新问题。为整治产业发展过程中的“乱象”,中国从监管机制和行业规范等角度持续发力,助力电子竞技产业的健康可持续发展。目前中国电子竞技产业的监管机制尚不完善,尤其在赛事管理、投资经营、行业教育等监管领域,与韩国、美国等电子竞技强国相比仍有一定差距。在此环境下,国内各方主体积极探索,投身实践。一方面,通过互联网监管、游戏监管和直播监管三个方面监管机制的搭建,为电子竞技及其相关产业发展划定“红线”,在行业标准化、公平性、发展性等问题上集中发力,提升政策系统性与针对性;另一方面,以体育总会、行业头部企业等的自我规约为基础,持续搭建并优化行业规范体系,出台了一系列与电子竞技人才培养、电子竞技职业管理相关的规范性文件,从政府和社会两个层面健全电子竞技产业监管体系。

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    Abstract

    In recent years,the scale of the e-sports industry has continued to expand and the industrial chain has expanded in an orderly manner,but a series of new problems in industrial development have followed.In order to correct the “chaos” in the process of industrial development,China has continued to make efforts from the perspectives of policy supervision and industry regulations,also committed to the healthy and sustainable development of the e-sports industry.Although the current supervision and regulation system of China’s e-sports industry is not yet complete,especially in the regulatory fields such as event management,investment management,and industry education,there is still a certain gap compared with the e-sports powerhouses such as South Korea and the United States.However,all parties in China are actively exploring and devoting themselves to practice.On the one hand,through the establishment of regulatory mechanisms such as Internet supervision,game supervision,and live broadcast supervision,they set a “red line” for the development of e-sports and related industries.Concentrate efforts on issues such as gender to improve the pertinence of policies.On the other hand,through the self-regulation of sports federations,industry leading enterprises and relevant social organizations,the industry standard system has been continuously built and optimized,and a series of regulations have been introduced.Regulatory documents related to the training of e-sports talents and the management of e-sports careers will improve the regulatory system of the e-sports industry from both the government and society levels.

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    作者简介
    王筱卉:王筱卉,中国传媒大学5G智能媒体传播与产业研究院院长,中国传媒大学-虎牙电竞研究中心主任,中南大学哲学博士,硕士研究生导师,研究领域为戏剧影视、数字创意设计和电子竞技。
    王秋阳:王秋阳,中国传媒大学传播研究院传播学专业硕士研究生,研究领域为传播理论与历史。
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