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    2021年中国房地产开发企业运营报告

    摘要

    2021年,房地产行业去杠杆、降风险贯穿全年。上半年房企融资“三道红线”、房贷集中度管理持续发力,融资环境收紧。下半年市场明显转冷,房地产企业资金链进一步绷紧,部分房企债务风险暴露发生违约事件,市场信心受挫。第三季度央行例会定调维护房地产市场的平稳健康发展,维护住房消费者合法权益,政治局会议首提促进房地产业良性循环,在对房地产信贷政策适度纠偏后,涉房融资环境有所放松。全年房地产市场销售金额及面积实现小幅增长,并创历史新高,但月度指标持续回落,短期内房地产市场难言乐观。2021年是集中供地模式施行的第一年,首轮集中供地中区域深耕型房企、规模房企均表现较为积极,而第二、三批次集中供地中不少民企参与度降低,国企和地方平台公司成为拿地的主要力量。

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    Abstract

    in 2021,deleveraging and risk reduction in the real estate industry ran through the whole year. In the first half of the year,the “three red lines” of real estate enterprise financing,the management of housing loan concentration continued to make efforts,and the financing environment was tightened. In the second half of the year,the market turned cold obviously,the capital chain of real estate enterprises was further tightened,and default events occurred in the debt risk exposure of some real estate enterprises,which frustrated market confidence. In the third quarter,the central bank’s regular meeting set the tone to maintain the steady and healthy development of the real estate market and safeguard the legitimate rights and interests of housing consumers. The Politburo meeting first mentioned promoting the virtuous circle of the real estate industry. After moderately correcting the deviation of the real estate credit policy,the real estate financing environment was relaxed. Throughout the year,the sales amount and area of the real estate market increased slightly and reached a record high,but the monthly indicators continued to fall,so it is difficult to be optimistic about the real estate market in the short term. 2021 is the first year of the implementation of the centralized land supply mode. In the first round of centralized land supply,regional deep ploughing real estate enterprises and large-scale real estate enterprises have performed more actively,while the participation of many private enterprises in the second and third batches of centralized land supply has decreased,and state-owned enterprises and local platform companies have become the main force in land acquisition.

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    作者简介
    回建强:回建强,北京中房研协技术服务有限公司研究总监,《中国房地产年鉴》副主编,研究方向为房地产政策与市场。
    屈雁翎:屈雁翎,北京中房研协技术服务有限公司测评研究中心研究员,研究方向为房地产企业与数据。
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