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谢伏瞻
    中国社会科学院学部委员,学部主席团主席,研究员,博士生导师。历任中国社会科学院院长、党组书记,国务院发展中心副主... 详情>>
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李培林
    男,汉族,出生于1955年5月,山东济南人,博士,研究员,全国人民代表大会社会建设委员会副主任委员,中国社会科学... 详情>>

    整合全球资源——“完美世界”的全球化融合发展之道

    摘要

    在“文化强国”战略指导下,中国文化企业加大全球化发展力度,推动中国文化“走出去”成为一种风潮。“十四五”规划纲要也明确提出要“提升中华文化影响力。加强对外文化交流和多层次文明对话,创新推进国际传播,利用网上网下,讲好中国故事,传播好中国声音,促进民心相通”。完美世界是最早出海的中国文化企业之一。早在2006年,其研发的游戏《完美世界》就已经推向海外市场。十几年来,完美世界经过不断探索,逐渐形成了“全球制作、全球发行、全球伙伴”的全球化战略,借助全球资源融合,推动中国文化“走出去”、提升中华文化影响力。完美世界也因为上述良好表现,多次被认定为“中国文化企业30强”“年度国家文化出口重点企业”等,成为中国文化走出去的引领者之一。71915514

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    Abstract

    Under the guidance of the strategy of developing a strong culture,Chinese cultural enterprises have stepped up their globalization and made a trend of Chinese culture “Going Out.” The Outline of the 14th Five-Year Plan(2021-2025) also highlighted that “We will strengthen cultural exchanges with foreign countries and multi-level dialogue with global civilizations,innovate and promote international communication to share China’s stories,spread China’s voice,and promote people-to-people connectivity through both online and offline channels.”71915515Perfect World is among the earliest Chinese cultural and creative enterprises going overseas. As early as 2006,the game Perfect World it developed had been launched in the overseas market. For more than a decade,Perfect World has been exploring unremittingly,and fostered a globalization strategy of “global production,global publishing,and global partners,” so as to promote Chinese culture to “Going Out” and enhance the international impact of Chinese culture in virtue of resources integration worldwide. Due to the above outstanding records,Perfect World was ranked among “China Top 30 Cultural Enterprises” and “Annual Key Enterprises for Cultural Exports” multiple times,71915516spearheading the campaign of Chinese culture going global.

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    作者简介
    萧泓:萧泓,博士,完美世界控股集团副董事长、完美世界股份有限公司CEO、完美世界股份有限公司电竞与平台业务CEO。
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