Under the background of digital economy，international investment presents some new features，including the decrease of the proportion of overseas assets，the improvement of productivity than creation of employment in host countries，the more concentration in a few countries，the increasing proportion of services in value creation，and the more decentralized and personalized international production activities. The development of digital economy has created new opportunities for Chinese enterprises’ overseas investment，including lowering the threshold for overseas investment，further releasing the potential of cross-border e-commerce market，huge demand for investment in digital infrastructure construction，broad market space for digital services to go abroad，and adding impetus for traditional enterprises to go abroad through digital transformation. At the same time，enterprises are also facing the challenges of increasingly fierce competition in digital economy strategy among countries，increasing National security review of foreign investment and restriction measures，outstanding overseas data security problems，fragmentation of global digital economy rules，shortage of digital technology talents and other internal and external factors. Therefore，Chinese enterprises need to formulate more accurate investment strategies，pay attention to overseas investment compliance management，actively participate in the formulation of international rules for digital economy，strengthen the construction of core technical capabilities and talents，and improve the risk prevention mechanism.