2018年湖南省茶园面积、总产量持续增长,绿茶占总产量的44%,黑茶占总产量的41%,红茶占总产量的11%。本文从茶叶种植与加工、流通与贸易、品牌与茶文化、科技与创新等方面对湖南茶产业发展进行概述。通过建立扶持电商以及品牌推动湘茶文化进入全国市场,湖南省和各市州政府加大了对区域公共品牌的整合和建设力度,“三湘四水、五彩湘茶”的品牌发展格局基本形成。
<<In 2018,the industry scale in Hunan’s tea industry continued to expand. Green tea accounted for 44% of total output. Dark tea accounted for 41% of total output. Black tea accounted for 11% of total output. This chapter concludes the development of Hunan’s tea industry by providing summary of production,circulation,branding,tea culture,renovation and technology. Hunan has devoted to supporting e-commerce,promoting tea culture and increasing brand awareness. The goal is to optimize and upgrade the industrial structure of tea by building Hunan’s regional public brands.
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