In 2020，facing the COVID-19 epidemic and the many uncertain factors brought by it，Shandong Province insisted on making progress while maintaining stability，which ensured that economic growth turned from negative to positive in the second half of year，and the income of urban and rural residents increased slightly. Affected by the epidemic，residents’ consumption expenditure，consumption patterns and lifestyles have changed. The new consumption formats are developing rapidly. However，there is still some problems，such as insufficient coordination between the online economy and the offline economy，slow development of the commodity service industry suitable for the elderly，further expansion of rural consumer market，and urgent innovation of existing market supervision system. During the 14th Five-Year Plan period，we should make efforts to solve these difficulties in the consumption field，so as to form a virtuous circle of promoting supply innovation by demand and promoting consumption upgrade by innovation.