In the new era，the construction of the Long March cultural park，which shows the spirit of the Long March era and reappears the brand value of the Long March，is the national cultural needs to adapt to the development of The Times. Zunyi area is an important node of the Long March，in the Long March in the national culture and the construction of the park，based on the local advantageous resources endowment and comparative advantage，development cost，innovation，ancient “color + green + red” practice the “three color” fusion，through the planning linkage coordination，cooperation sharing resources，rich experience，digital intelligent development，industry brands agglomeration，Build Long March theme cultural park ring chain，from existence to the culture symbol of cognition and culture，from the transformation and innovation of cultural resources into cultural capital，from the iteration and sublimation of cultural value to cultural benefits，highly agree with Long March Cultural Park regional resources integration，heritage protection，brand value to realize the development goals.