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    长城国家文化公园河北段跨地域开发研究

    摘要

    长城河北段在长城国家文化公园建设中居于重要位置,包括多个朝代的长城种类,其中秦皇岛、承德、张家口三市的长城最具代表性,这种地域的点状分布,造成长城河北段的总体互动不佳,保护难度增加,保护力度不足。同时由于顶层设计的缺乏,品牌分散,未能集中力量打造大型主题文化项目。利用长城国家文化公园建设的历史机遇,对河北省域内长城资源进行统一规划,实现跨地域开发,让全省的长城资源形成联动机制,满足旅行者跨地域旅游的消费需求,需要构建基于“文化主题”的线性开发模式,以长城河北段文化内涵的现代阐释为开发方向,遵循“坚持精神引领”“讲好长城故事”“科技文化相结合”“保护长城遗产本体与发展长城文化相结合”的开发原则,实施宏观、中观、微观系统联动的开发机制,宏观层面注重国家规划引导、地方规划衔接,中观层面重在组建河北省域内的长城资源开发协作联盟,微观层面致力于推进张家口、秦皇岛、承德三地联手打造现象级文创精品,增强长城河北段的全球、全域、全时、全龄展示传播与服务能力,把长城国家文化公园河北段建设成为长城国家文化公园的标杆。

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    Abstract

    The Hebei section of the great wall occupies an important position in the construction of the Great Wall National Cultural Park,including the types of the Great Wall in many dynasties. Among them,the Great Wall in Qinhuangdao,Chengde and Zhangjiakou is the leading example. This regional point distribution leads to poor overall interaction in the Hebei section of the Great Wall. The protection difficulty increases and the protection strength is insufficient. At the same time,due to the lack of top-level design,the brands of the Hebei section of the Great Wall are scattered and fail to concentrate on building large-scale theme cultural projects. Taking advantage of the historical opportunity of the construction of the Great Wall National Cultural Park,carry out unified planning for the Great Wall resources in Hebei Province,realize cross regional development,form a linkage mechanism for the Great Wall resources in Hebei Province,and meet the consumption needs of tourists for cross regional tourism. It is necessary to build a linear development model based on “cultural theme”,taking the modern interpretation of the cultural connotation of the Hebei section of the Great Wall as the development direction,Adhere to the development principles of “Adhering to spiritual guidance”,“Telling the good story of the Great Wall”,“Combining science,technology and culture” and “Combining the protection of the heritage of the Great Wall with the development of the culture of the Great Wall”,implement the macro,meso and micro system linkage development mechanism,and pay attention to the guidance of national planning and the connection of local planning at the macro level;The meso level focuses on the establishment of the Great Wall resource development cooperation alliance in Hebei Province;At the micro level,it is committed to promoting Zhangjiakou,Qinhuangdao and Chengde to jointly create phenomenal cultural and creative products,enhancing the global,various regions,full-time and all ages display,communication and service capacity of the Hebei section of the Great Wall,and building the Hebei section of the Great Wall National Cultural Park into the benchmark of the Great Wall National Cultural Park

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    作者简介
    赵朝峰:赵朝峰,艺术学博士,北京开放大学人文社科学院副院长、副教授,研究方向为文化产业政策、文创人才培养等。
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