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中医药以其在新冠肺炎疫情防控和救治等方面的独特作用，受到不同国家的关注和认可。中医药抗疫的成功，为中医药文化的传播奠定了基础，进一步提升了中医药国内外形象。
本文以2020年和2021年中医药抗击新冠肺炎疫情的微博博文、微信公众号文章和中国知网收录相关文献为研究对象，通过研究不同媒体平台的传播主体、传播受众、传播内容和传播效果，分析中医药抗疫信息传播力，总结中医药文化媒体平台的传播经验，以期为后续相关研究提供借鉴和参考。
<<Traditional Chinese Medicine（TCM）has received attention and recognition from different countries for its unique role in the prevention，control and treatment of the COVID-19. The success of TCM combating the COVID-19 as laid the foundation for the spread of TCM culture and further enhanced the image of TCM at home and abroad. This paper takes WeiBo，WeChat，public articles included in CNKI as the research objects to analyze information communication power of TCM combating the COVID-19 and summarize the experience of TCM cultural media platforms by studying the communication subjects，audiences，contents and effects of the different media platforms，in order to provide reference for the related researches.
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