本文通过问卷调查了解疫情前后居民对中医药的感知变化以及中医药参与抗疫后居民对其评价结果,以分析疫情前后中医药社会影响力的变化,并据此为优化中医药发展的人文与社会环境提出针对性建议。调查结果显示,疫情后居民对中医药知名度、美誉度、中医药形象以及中医药信任的感知均大幅优于疫情前居民对中医药的感知情况。此外,中医药参与抗疫后,居民对中医药感知质量评价与中医药忠诚度评价均较好,但社区层面中医药参与抗疫的频率较低。
<<This article uses questionnaires to investigate the changes of residents’ cognition of traditional Chinese medicine before and after the epidemic,and the evaluation results of residents after the participation of traditional Chinese medicine in the anti epidemic,in order to analyze the changes of the social influence of traditional Chinese medicine before and after the epidemic,and put forward targeted suggestions on optimizing the humanistic and social environment for the development of traditional Chinese medicine. This paper uses the quality evaluation form of residents’ cognition of traditional Chinese medicine and loyalty evaluation form of traditional Chinese medicine. The survey results show that compared with before the epidemic,after the participation of traditional Chinese medicine in the anti epidemic,the popularity and reputation of traditional Chinese medicine have improved,and residents trust traditional Chinese medicine more. However,the popularity of traditional Chinese medicine in the anti epidemic at the community level is low.
<<Keywords: | TCM Anti-EpidemicSocial Influence of Traditional Chinese MedicineSocial Cognition and Evaluation of Traditional Chinese Medicine |