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李培林
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    2021年长三角文旅融合高质量发展的瓶颈与提升策略

    摘要

    长三角地区需要把握好国家推动文旅融合发展的重要机遇,精准把握长三角地区文旅融合发展制约因素,找准发展路径,创新发展思路,推动文旅融合发展成为彰显长三角文化核心竞争力、助力长三角区域融合的重要力量。政策、技术和市场环境推动传统文化和旅游产业转型,需要把握好五大趋势:一是文旅融合围绕文化自信发展目标;二是文旅融合呈现上下游产业链模式;三是以文化内容为支撑,推动平台经济转型发展;四是以文化内容为核心,形成文化旅游多业态融合;五是以文化内容为动力,赋能体验式文旅模式。目前,长三角文旅融合仍存在文化内容挖掘转化不充分、“文化旅游”文化内容主题不突出、部门协作机制不完善等制约因素。为此,建议增强长三角地区文化内容挖掘、阐释、艺术创作能力,完善文旅融合上下游产业链配套,加强文旅融合的平台载体建设,布局体验式旅游基础设施,创新多部门协作机制,推动长三角文旅融合持续健康发展。

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    Abstract

    The Yangtze River delta needs to grasp the important opportunities for the country to promote the integrated development of culture and tourism,accurately grasp the constraints on the integrated development of culture and tourism in the Yangtze River Delta,identify the development path,innovate development ideas,and promote the integrated development of culture and tourism to become an important force to highlight the core competitiveness of culture in the Yangtze River Delta and help the regional integration of the Yangtze River Delta. To promote the transformation of traditional culture and tourism industry by policy,technology and market environment,we need to grasp five trends and laws. First,the development focuses on the development goal of cultural self-confidence,second,the integration of culture and tourism presents the upstream and downstream industrial chain model,and third,promote the transformation and development of platform economy with the support of cultural content. Fourth,take cultural content as the core to form a multi format integration of cultural tourism. Fifth,take the cultural content as the driving force and empower the experiential cultural tourism model. At present,there are still some restrictive factors in the integration of culture and tourism in the Yangtze River Delta,such as insufficient excavation and transformation of cultural content,insufficient theme of “cultural tourism”,imperfect departmental cooperation mechanism and so on. Therefore,it is suggested to strengthen the ability of cultural excavation,interpretation and artistic creation in the Yangtze River Delta,improve the supporting upstream and downstream industrial chain of cultural tourism integration,strengthen the construction of platform carrier of cultural tourism integration,layout experiential tourism infrastructure,innovate multi regional and multi sectional cooperation mechanism,and promote the sustainable and healthy development of cultural tourism integration in the Yangtze River Delta.

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    作者简介
    李洁:李洁,博士,江苏省社会科学院经济研究所副研究员,研究方向为区域发展。
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