Since Beijing and Zhangjiakou successfully bid for the 2022 Winter Olympics，China’s ski industry has developed rapidly，and the demand for ski equipment has gradually expanded. Benefiting from the advantages of the world’s fourth largest manufacturing country，relying on the opportunity of Winter Olympics and the “Made in China 2025” strategic，China’s national brand of ski equipment is expected in the future. However，the development of state-owned national brands is a sign of the development of China’s ski industry to a certain stage. Due to the late start and the low popularity of the ice and snow sports in China，the industrial clusters and regional clusters are not obvious，the industry scale is small and the international competitiveness is not strong；the market is relatively weak Mature，product lacks of competitiveness；the innovation ability is weak，lack of independent brand. In the future，through the combination of government and enterprise，the transformation and upgrading of industrial structure，the improvement of core competitiveness of products，the strengthening of brand management and management，etc.，promote the sustainable development of the industry and improve the international competitiveness of national ski equipment brands.