商业步行街是以城市街区为依托、以步行系统为优先交通系统、商业和服务设施高度聚集高度发达的城市品质商业活动空间。王府井商业步行街历经五次升级改造,但仍存在商业业态结构不够合理,购物业态占比仍然较大;核心竞争力不强,销售额占比不高;产权关系复杂,统筹机制还不完善;历史文化资源挖掘利用不够,文商旅融合度不高等问题。推动王府井商业步行街转型升级,需要科学制定王府井商业步行街整体规划,明确新时代发展的新思路;进一步调整和优化商业业态结构,提高商业街区的核心竞争力;扩大消费场景供给,不断创造和满足消费新需求;彰显历史资源和人文特色,推动文商旅有机融合。
<<Commercial pedestrian street is supported by city block,and takes pedestrian system as preferential traffic system,and is urban quality commercial activity space with highly concentrated and highly developed commercial and service facilities. Although has been upgraded and rebuilt for five times,Wangfujing pedestrian street still has some problems,such as the commercial ecological industrial structure is still not reasonable,shopping activities still have a large proportion;the core competitiveness is still not strong,and the sales volume still does not have a large proportion;the property relation is still complex,and the mechanism for planning as a whole is still not complete;the historical cultural resources are still not been fully used,and the integration for culture,commerce and travel is still not enough. To push the transformation and upgrading of the whole Wangfujing pedestrian street,we need to make scientific planning and be clear about the new thought for the development of new era;we need to change and improve commercial business activities and improve the core competitiveness of commercial block;we need to enlarge the supply of consumption scene,and keep creating and satisfying new consumption demand;we need to manifest the historical resources and cultural characteristics and push organic integration of culture,commerce and travel.
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