At present，the deep integration of surveying & mapping and geoinformation with new technologies such as the Internet of Things，big data，cloud computing，5G communications，and artificial intelligence has spawned more new products，new models and new formats. The geoinformation industry is developing towards high quality. During the transformation and upgrading stage，the demand for talents has become increasingly prominent. Taking the five-year transformation and upgrading practice of South Surveying & Mapping Technology Co.，Ltd. as an example，this article analyzed the development situation of the geoinformation industry，as well as the key points of the recruitment and appointment of talents，which may be reference for geoinformation enterprises and relative universities and scientific research institutions.