Driven by the new era，new technologies and new demands，the technologies and services of the surveying & mapping and geoinformation industry are undergoing tremendous progress and changes. It have been proved that innovative talents are one of the main driving forces of these progress and changes. Geoinformation enterprises are indispensable participants and contributors to this transformation process. The enterprises must realize that only innovative talents can promote the transformation of their businesses and forming new services that meet the needs of the new era. This article aims to explore what kind of innovative talents geoinformation enterprises need，how to cultivate，and what challenges exist，and try to clarify the profile of innovation and innovative talents of geoinformation enterprises.