The accelerated development and application of new technologiesrepresented by artificial intelligence and big data has made “intelligent mediatization” an important trend in my country’s future media development. This report focuses on this technology-driven development trend of media intelligence，focusing on the connectivity and contextual opportunities that the media industry has ushered in through technology empowerment，as well as the ethical，algorithmic，and privacy risks derived at the same time. In the future，the level of intelligence of the media will still be significantly improved，and the accompanying opportunities and risks also require in-depth observation and reflection.