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    2020~2022年台湾旅游业发展分析与展望

    摘要

    2020~2021年,台湾地区旅游业发展面临最大的困境是新冠肺炎疫情的影响。台湾观光管理部门先后推出“台湾永续观光发展方案”与“台湾观光迈向2025方案”,并配以实施措施,力图提振台湾观光业。受新冠肺炎疫情冲击,2020年台湾进岛旅客总人次大幅下跌。入台旅客中以旅游为目的者不断减少。大陆居民赴台游2020年前3个月为7万多人次,从2020年3月至2021年9月全部为零。在进出岛旅游基本停滞的状况下,台湾相关部门采取补助等措施,力图拉升居民岛内旅游,但2020年还是出现岛内旅游总人次和总费用均减少的局面。台湾观光产业基础受到前所未有的冲击,企业倒闭、人才流失严重。为了抗疫情保生存,台当局推出防控疫情、纾困补贴等措施,但对现阶段观光产业的促进效应十分有限。未来,台湾观光业将面临如何恢复被严重打乱的旅游服务体系的艰巨任务。

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    Abstract

    From 2020 to 2021,the biggest dilemma facing Taiwan’s tourism development is the tremendous impact of COVID-19. Taiwan tourism department has launched “Taiwan Sustainable Tourism Development Plan” and “Taiwan Tourism 2025 Plan”,together with implementation measures,in an attempt to boost Taiwan’s tourism industry. Hit hard by the COVID-19 pandemic,the total number of visitors to Taiwan fell dramatically. Mainland residents made only 70,000 visits to Taiwan in the first three months of 2020,and none from March to September 2021. Despite the stagnation of inbound and outbound tourism,relevant departments of Taiwan have taken subsidies and other measures in an attempt to promote domestic tourism. However,the total number of inbound tourists and total expenses still decreased in 2020. The foundation of Taiwan’s tourism industry has been unprecedentedly impacted. In order to fight the epidemic and survive,the Taiwan authorities have introduced measures such as epidemic prevention and control and rescue subsidies,but the promotion effect on the tourism industry is very limited at the present stage. All sectors and businesses in Taiwan are eagerly looking forward to the victory of the fight against the epidemic,but due to the ideological constraints of the Taiwan authorities,vaccines are difficult to solve,and there is still a long way to go before the tourism industry recovers. After the epidemic is lifted,Taiwan’s tourism industry will face the arduous task of restoring the severely disrupted tourism service system.

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    作者简介
    黄福才:黄福才,厦门大学管理学院旅游管理专业教授、博士生导师,中国旅游研究院台湾旅游研究基地首席专家,主要研究方向为旅游理论、旅游规划、台湾旅游市场等。
    陈伍香:陈伍香,广西师范大学历史文化与旅游学院旅游新业态研究中心主任,教授,博士,主要研究方向为旅游市场、生态旅游等。
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