With the high-quality development of China’s social economy and the continuous improvement of the vacation system，the tourism industry of China has a strong vitality and toughness. After the outbreak of COVID-19，the “Micro-Vacation”，a brand new tourism pattern，has changed the traditional tourism development mode with the characteristics of “short time，short journey and strong experience”. In view of the current situation of smaller travel radius，higher frequency，vaguer intention and more play scenes，the scenic spots are facing a more fierce competition pattern. In addition，due to the lack of online development of scenic spots，they are also facing new challenges in designing products and making marketing strategies. In the future，scenic spots in the era of micro vacation need to innovate the product design and marketing mode of scenic spots in combination with the diversified scenes of local life；At the same time，making full use of digital technology for intelligent management；In addition，scenic spots need to strengthen the cooperation with the government，market-oriented platforms，tourists and other tourism subjects to form an “ecosystem”，so as to promote the sustainable development of scenic spots in the era of micro vacation and realize multi-party value creation.